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The “Incredible India” Campaign and Universal Design

Tuesday, July 22nd, 2008

At ETurboNews:

The Incredible India campaign has taken off for the country making the tourism sector witness huge buoyancy in recent times. The marketing strategy has helped India achieve unprecedented growth in terms of both volume and value.

Foreign tourists arrivals to the country have grown at a cumulative annual growth rate of 15.86 percent touching almost 4.2 million in 2007, an increase of 12.4 percent compared to 2006. Foreign exchange earnings from tourism registered a cumulative annual growth rate of 30.97 percent in the same period with figures for 2007 closing at $ 11.956 billion – an impressive spike of 33.8 percent over 2006. Domestic tourism continues to surge, showing more than encouraging trends with tourist visits over 461 million in 2006. By 2010, with the Commonwealth Games to be held in New Delhi, India expects to hosts 10 M tourists.

Everything seems perfect. The problem: lack of rooms.

But all rooms are not created equal. Some discriminate by design.

Will these rooms be accessible by national standards? Not if they are 1 and 2 star venues. And maybe not even if they are 3, 4, or 5 star class unless enforcement drastically improves.

At the same time the Minimum Hotel Accessibility Recommendations prepared by Rollon Travel can offer simple solutions for all hotel rooms if followed. Download file

For the full story: