Hip Hotels Hit Hard Times?
The NY Times takes on the growing trend of trend hotels, backing up their claims with actual reporting. Turns out loud music and bouncers aren’t what jetsetters are looking for in a hotel. Says Susan Stellin:
Judging by the success of Starwood’s W chain, a trailblazer for the hip-hotel trend, people do [enjoy W-like hotels]. What is less clear is how many of those people are business travelers, who generally have different needs than the crowds gathered around some hotel bars that often resemble a nightclub more than a place for a nightcap after a long day of meetings.
If this signals the beginning of the end of boutique hotels with bars, where are we supposed to lurk around hoping for a celeb sighting?
Tags: Hotels
Paul