Most Searched Hotel Brands in China
Monday, May 12th, 2008China’s No. 1 search engine Baidu.com has a datacenter providing searching related data for a dozen of major industries, such as real estate, travel, auto, online games, finance, etc. In a report released in April 2008 about travel industry, there are some very interesting data.
For example, what are the most searched hotel brands in by Chinese netizens? Here are the original data in Chinese. Top 3 are: Shanghai Jinjiang Hotels, Beijing Tourism Group (BTG) Hotels and Shangri-La Hotels. Interesting enough, ony the the first and second are China local brands. The rest are international brands.
| 1 | 上海锦江酒店 |  |
| 2 | 首都旅游国际酒店 | |
| 3 | 香格里拉酒店 | |
| 4 | 喜达屋酒店 | |
| 5 | 雅高酒店 | |
| 6 | 万豪国际酒店 | |
| 7 | 洲际酒店 | |
| 8 | 凯悦酒店 | |
| 9 | 凯宾斯基 | |
| 10 | 希尔顿酒店 | |
Shanghai Jinjiang Hotel is a HongKong stock exchange listed company (ticket “2006“). It is the largest hotel group in China with 270 hotel properties and 54,000 hotel rooms, including luxury 5 star hotels (Jinjiang Hotel) and budget hotels (Jinjiang Star). Beijing Toruism Group is listed in Shanghai stock exchange (ticket ”600258）and owns more than 200 hotel properties across China.
No. 5 is the top hotel operator Accor (brands: Ibis and Novotel) from Australia. According to Lang LaSalle Hotels’ annual Top Operator Survey, “In 2007, Australia’s largest hotel operators, Accor Asia Pacific Corporation (AAPC) and Stella Hospitality Group both increased rooms under management by concentrating on the serviced apartment sector – both primarily in the 4-star arena.” While according to Cheaperthanhotel.com.au, an Autstralia hotel booking site, Quest Apartment is Australasia’s largest operator in the serviced apartment sector, with over 110 complexes for unique Australia, New Zealand and Fiji accommodation.
No. 6 to 10 are JW Marriot (万豪), InterContinental (洲际), Hyatt (凯悦), Kempinski (凯宾斯基) and Hilton (希尔顿).
Brands like Radisson and Regal didn’t make to the top 10 list in China.
A sign in Ridisson Plaza (and Garden) in Shanghai closed to my place. It s a very nice garden with villas.
Building No.1 in Radisson Plaza Garden , a historical building constructed in 1930s.
More data about this travel industry report in English language can be found here.
Grigo