BootsnAll Travel Network



Colours and Culture

How is this for a travel-related research project? Paul Kay from the International Computer Science Institute in Berkley, California examined data from no fewer than 110 different cultures around the world, all with unwritten languages. Representatives from each were asked to identify the truest hues from a palette of 330 different colours. It turns out that our perception of colour is universial with nearly everyone choosing the same hue for the ‘truest’ red or blue
(New Scientist, 28th May p. 17)

Sadly, rather than travel the world, Kay and his team were confined to the lab for their analysis, using data collected during the World Color survey which was initiated in the seventies.

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